From one city to the next – I left NYC behind for the week and headed to Boston…again!
INBOUND 2024
INBOUND is an annual conference hosted by HubSpot, a leading provider of inbound marketing and sales software – bringing together industry experts, thought leaders, and professionals from various fields to share their knowledge, insights, and experiences. The conference offers a unique opportunity to learn from the best in the industry, discover the latest trends and strategies in the world of sales and marketing.
From Sales, Marketing, and Technology to iconic leaders in the industry – conferences like-so can be overwhelming. Hey! It has taken me weeks to debrief conference notes with my team and write this blog. I have an abundance of knowledge to share but unsure where to begin!
Let me break it down for you:
Sales: Implementing new sales tactics can be highly beneficial for a company as they can lead to increased customer engagement, higher conversion rates, and ultimately, improved revenue.
Marketing: From improving click and open rates to crafting attention-grabbing subject lines, the shared marketing strategies, endorsed by industry experts and supported by data, deliver tangible results – we’ve tried them!
Technology: The rapid advancement of technology – AI and chatbots, including HubSpot’s new Breeze Co-Pilot, are all unfolding right before our eyes, creating a (even more) profound outlet for sales and marketing success.
Iconic Industry Leaders: Maybe they aren’t iconic to you, but when you listen to their podcasts and read their emails, chat with them day in and day out or admire them from behind the television screen – getting to see these individuals in person changes the game. The enthusiasm and reality in their stories, experiences, and knowledge is like none other. Speakers included HubSpot Co-Founder and CTO, Dharmesh Shah, and HubSpot CEO, Yamini Rangan to (my favorite) top industry guru’s, Jay Schwdelson, Daniel Murray, Ari Murray, and Pierce Ujjainwalla, plus some names you may recognize, Ryan Reynolds, Serena Williams, and David Spade, and many, many, many more!
Having the opportunity to continue to learn, expand my knowledge and grow my network is a privilege. Returning to NYC with a wealth of new information leaves me eager to continue to develop a well-curated Sales and Marketing strategy for Relish.
by Kasie Sullivan
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